. Kantar has world-leading capabilities in AI enabled marketing mix modeling (Lift ROI), campaign measurement (Lift/Lift... clients using the Kantar client network as well as personally established network Responsible for all aspects of the sales...
. Kantar has world-leading capabilities in AI enabled marketing mix modeling (Lift ROI), campaign measurement (Lift/Lift... clients using the Kantar client network as well as personally established network Responsible for all aspects of the sales...
. Netbase) Data Management Platforms (e.g. Neustar) Research Vendors (i.e. Kantar, YouGov) Microsoft Office Suite (Word...
effectiveness studies with partner vendors (e.g., MarketCast, Kantar, Dynata, VideoAmp, iSpot, LiveRamp, Circana...
day-to-day relationship between Vevo and various measurement vendors (i.e., Nielsen, DISQO, Kantar), ensuring maximum... such as DISQO and Kantar, with awareness of alternative solutions for walled garden platform Brand Lift measurement Experience...
relationships to guide the Business Intelligence engagements Design and manage research projects (Kantar Millward Brown, Upwave... AdServers - Sizmek Syndicated Measurement: comScore, Nielsen Ad Effectiveness Research: Kantar Millward Brown, Upwave, Lucid...
investment across the entire marketing funnel Leverage first- and third-party tools (e.g., Kantar, LiftLab, CRM) to assess media...
, and other tracking components for vendors such as Adobe, Salesforce/Krux, Kantar, IAS, DoubleVerify, Crossix, in addition to creating...
innovation Experience utilizing syndicated research, including eMarketer, ComScore and Kantar Lover of streaming music...
innovation Experience utilizing syndicated research, including eMarketer, ComScore and Kantar Lover of streaming music...
quality, QA practices etc. Design and manage research projects where applicable (limited) (Kantar Millward Brown, Upwave... Measurement: Nielsen, comScore Ad Effectiveness Research: Kantar Millward Brown, Upwave, Lucid, Dynata Familiarity with SQL, R...
. External relationships include negotiations and management with companies such as Nielsen, Kantar, IRI…. Expert on utilizing...
(Dynata, DISQO, Kantar, etc) Data partners (iSpot, Data+Math, DV) MMM Site tagging Adobe analytics Programmatic test...
AdServers experience Syndicated Measurement: Nielsen, comScore, DoubleVerify, IAS Ad Effectiveness Research: Kantar Millward...
research projects where applicable (limited) (Kantar Millward Brown, Upwave, Lucid, etc) Evaluate vendors, technologies... methodologies Syndicated Measurement: Nielsen, comScore Ad Effectiveness Research: Kantar Millward Brown, Upwave, Lucid, Dynata...
, comScore, DoubleVerify Ad Effectiveness Research: Kantar Millward Brown, Upwave, Lucid, Dynata Familiarity with SQL preferred...