Overview: The Paid Media Director for Lays and Future Portfolio is responsible for leading paid media strategy... responsibilities include annual comms strategy planning, paid connection planning, tactical media planning, performance learnings...
media strategy, planning and investment for our biggest brands and portfolios including Lays, Quaker, and Positive Choice... brands. Key responsibilities include annual comms strategy planning, paid connection planning, tactical media planning...
the strategy and management of paid media channels while being a cross-functional leader building integrated communication... strategy and go-to-market across paid, owned and earned media and working across multiple teams – Product Marketing, Creative...